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Winning the War: Evaluating the Impact of API WENUWEN API

 

During the course of my regular visits to Sri Lanka in the 2000s for familial and research purposes I happened to see a television programme that focused on the armed services of Sri Lanka in a captivating manner so as to encourage recruitment. That short burst of pictures and text surprised me. “Api Wenuwen Api” (“We for Us”) was a far cry from the wooden and prosaic campaigns associated with government departments. It was slick, catchy and motivating.


I have since discovered that it was initiated in 2007 and designed by a professional advertising agency located in Colombo: namely, TRIAD ADVERTISING. Their own resume of the programme Api Wenuwen Api is now featured as an independent posting in thuppahi.

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An appeal to the President of Sri Lanka and the Parliamentarians NOT TO LIFT THE BAN ON THE LTTE / LTTE FRONTS AND INDIVIDUALS WHO ARE ASSOCIATED WITH ARMED VIOLENCE OF THE LTTE

 

UNITED AUSTRALIANS OF SRI LANKAN ORGANISATIONS

PO BOX 4066, MULGRAVE, VICTORIA 3175, AUSTRALIA, Telephone 03-97957143

27.March 2015

The recent statements by senior Sri Lankan Government sources that the proscription on LTTE front organisations will be lifted present a serious threat to the national security and unitary status of Sri Lanka.

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Why TNA’s Sambanthan should never be considered as Leader of the Opposition

Consequent to 9/11 the US declared a war on terror and countries were told ‘you are either with us or against us’. The LTTE foreign brains quickly came up with an unregistered alliance putting together Tamil political parties under an umbrella name Tamil National Alliance with representatives selected by LTTE and Prabakaran.

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The national anthem and its versions

April 6, 2015

By Neville Ladduwahetty

 

The Island of March 21, 2015 reports that a heated exchange had ensued in Parliament on President Sirisena’s decision to allow the National Anthem to be sung both in Sinhala and Tamil.